Tyler Vander Ploeg Joins MicroCare, LLC as Key Account Manager for Fiber Optics

We are pleased to announce the appointment of Tyler Vander Ploeg as the new Key Account Manager for Fiber Optics. Tyler will play a pivotal role in expanding the MicroCare presence in the fiber optics market, building and keeping strong relationships with key customers, and driving growth for the company’s fiber optic cleaning products.

Tyler joins MicroCare after two decades at VIAVI Solutions, where he played a pivotal role in shaping the fiber optic landscape with extensive strength in driving strategic business development, managing fiber optic products, and executing global marketing programs. His proven record of exceptional customer focus and his deep understanding of the fiber optics industry make him an invaluable addition to the MicroCare team.

"We are thrilled to welcome Tyler to MicroCare," said Ray Bellavance, VP of Global Sales and Marketing for MicroCare. "His expertise in the fiber optics market and his passion for customer success align perfectly with our commitment to providing industry-leading solutions. We are confident that Tyler will help us continue to innovate and meet the evolving needs of our customers."

In his new role, Tyler will focus on strengthening relationships with existing clients, finding new business opportunities, and working closely with the product development team to ensure that the Sticklers™ brand of cleaning tools and fluids meet the highest standards of quality and performance. His leadership will be instrumental in advancing the MicroCare mission to deliver dependable, effective, and sustainable cleaning solutions for the fiber optics industry.

Tyler Vander Ploeg expressed his enthusiasm about joining MicroCare, saying, "I am excited to join a company with such a strong reputation for innovation and excellence. I look forward to collaborating with the talented team at MicroCare and helping our customers achieve their goals through our industry-leading products and solutions."

Tyler holds a Bachelor of Science degree in Business from Seattle Pacific University, with a focus on Management and Marketing. He is based in Seattle, WA, where he will collaborate closely with the Sticklers team to support the company's growth initiatives.
Learn more about Tyler here.