MicroCare Shined at the Chicago Dental Midwinter Show with New Spec Clean™ Line

MicroCare Medical was thrilled to announce the rebranding of its renowned “Pro” line of dental instrument cleaners and disinfectants to the new name, Spec Clean™. This exciting update was introduced at the Chicago Dental Society Midwinter Meeting, held February 20-22, 2025, in Chicago, IL. While the trusted formulas remained unchanged, Spec Clean™ featured sleek, color-coded packaging designed for easier product identification and faster selection in dental care settings.

Why the Change?
As MicroCare Medical cleaning products gained popularity in dental offices, surgical centers, and other healthcare facilities, the company recognized the need for a unified brand that better showcased the versatility and superior quality of its products. Spec Clean™ delivered on this, reflecting the brand promise of “whatever your specification (‘spec’), we’ll get it clean.”

New Look, Same Trusted Quality
The rebranding introduced a fresh, modern aesthetic with purposeful color-coded packaging that simplified product identification. With this new design, dental professionals could easily find the right cleaner for their needs, whether for enzymatic instrument cleaning, disinfection, or general surface wiping.

A Special Guest 
MicroCare Medical was excited to welcome Corina Layton, a registered dental hygienist and social media influencer, back to the booth to showcase the innovative Spec Clean™ product line. Corina conducted live demonstrations and shared valuable insights on how to effectively use Spec Clean™ solutions in dental care environments. Visitors to the MicroCare booth saw firsthand how these products helped reduce infection risks, creating a safer, more hygienic environment for both patients and staff.

Commitment to Excellence
Vince Libercci, MicroCareNational Sales Manager, expressed, "Spec Clean™ represents the same level of excellence dental professionals had trusted for years. Its high-quality formulations continued to provide thorough cleaning and infection prevention, meeting the strict cleanliness standards required in dental practices."

Attendees were also able to connect with our MicroCare infection prevention experts Charlie Campbell and Nate Johnson, who shared their expertise live from the event. Visitors explored the latest in dental infection prevention at the MicroCare Dental booth. Spec Clean™ disinfectants and detergents were designed to offer safe, effective, and reliable instrument care—helping to reduce infection risks and promote a safer practice.