MicroCare Corp. is pleased to announce Rick Hoffman has been promoted to the newly created position of National Accounts Manager, Fiber Group. The creation of the position speaks to the recent growth of MicroCare and the company’s desire to continue to achieve its strategic goals.
In his new role, Mr. Hoffman will focus his attention on the MicroCare distributor network. He will help them better support and serve our customers. Mr. Hoffman will also be working with the MicroCare fiber team in the development of new products to bring to new markets.
“We have a very dedicated and knowledgeable team of MicroCare fiber experts and distributors,” Mr. Hoffman said. “It will be my job to help them be more effective and productive. We’ll be looking at ways to streamline and improve our processes so they can reach even more customers with our products and services.”
Dan Sinclair, National Sales Manager, MicroCare & Sticklers, is pleased with Mr. Hoffman’s appointment to his new role. “The fiber industry is growing fast and is full of exciting opportunities,” Dan said. “With Rick’s help and expertise, we’ll be able to engage with all of our customers in a more meaningful way.”
Mr. Hoffman joined MicroCare in 2016 as the Eastern Regional Sales Manager. He has over 30 years of industrial cleaning experience, is very familiar with the cleaning needs of many industries and has a strong understanding of the MicroCare distributor and customer market.
Mr. Hoffman is a graduate of Bentley University in Massachusetts. He lives in Florida with his wife, Kerry. They have two grown children.