Kevin Castonguay

Kevin Castonguay - Brand Builder & Growth Champion

As Senior Director of Marketing, Kevin leads the MicroCare global marketing strategy, helping ensure our products, brand, and customer experience all work together to support customers around the world. From developing product messaging and digital marketing to strengthening our global brand, Kevin and the marketing team are focused on helping customers find the right solutions while driving the company's continued growth.

Kevin joined MicroCare because he saw tremendous opportunity. With experience leading marketing organizations at Fortune 500 industrial manufacturers, he was excited to bring that expertise to a company with an innovative product portfolio, diverse markets, and significant potential for expansion.

Ask Kevin what MicroCare does, and he'll tell you it's the trusted partner behind many of the world's leading medical device, semiconductor, fiber optic, and industrial manufacturers, providing specialized cleaning, coating, and lubrication chemistries that help customers achieve the highest quality standards.

A graduate of Western New England University with a degree in Marketing, Kevin has built his career leading global marketing teams, launching new products, expanding market share, and building strong brands. One accomplishment he's especially proud of is developing a marketing strategy that doubled marketing-generated sales within a year at a previous industrial organization.

Kevin describes his leadership style as data-driven, collaborative, and hands-on. He enjoys combining strategic thinking with practical execution and believes the best ideas come from working together to solve challenges. Above all, he values honesty and integrity in everything he does.

Outside the office, Kevin stays busy cheering on his two daughters at their sporting events and creating memorable family experiences with his wife, Kim. He's also an avid tennis and golf player, enjoys traveling, especially anywhere with great cuisine, and rarely misses an opportunity to support his Boston sports teams.

A self-proclaimed foodie, Kevin's favorite meal is sushi. He's also an enthusiastic fantasy football player, enjoys live concerts featuring bands like Pearl Jam, Red Hot Chili Peppers, and Vampire Weekend, and serves on the Board of Directors for the Western New England College of Business.

Fun Fact: Kevin was an All-Conference Division III tennis player in college and these days, he still enjoys a good match whenever he gets the chance.

Kevin's passion for building strong brands, developing talented teams, and helping customers succeed shapes our MicroCare marketing efforts. Whether he's leading global strategies, launching new initiatives, or collaborating across departments, Kevin brings energy, experience, and a customer-first mindset to everything he does and we're fortunate to have him as part of the MicroCare team.