Ray Bellavance

Vice President of Global Sales and Marketing

Ray Bellavance - Elevating and Expanding Opportunities

As Vice President of Global Sales and Marketing, Ray Bellavance leverages decades of experience to help lead the MicroCare team in promoting our growing lineup of brands and maximizing our sales and marketing resources across the globe.

"MicroCare is the embodiment of a best-in-class company with strong leadership and a team of genuine, down-to-earth people committed to responding to our customers' needs."

In his role, he is responsible for establishing and implementing the sales and marketing strategy for MicroCare in North America and advises on and supports sales and marketing efforts in Europe, UK and Asia. He works closely with our sales teams, distributor partners and manufacturers’ representatives to create greater brand-building and revenue-gaining opportunities.

Bringing Decades of Experience to the Table

Ray joined MicroCare in 2021 with nearly 30 years of experience selling industrial chemicals and tools, including MicroCare products, in his prior role at Jensen Tool & Supply (now owned by Test Equity).

Ray, a process driven and fact-based decision maker, held top-level management positions in the industrial, electronics and construction industries.  He started his career as a salesperson for Dexter Corporation and progressively advanced into roles at Stanley Black & Decker, Danaher Tool Group, Craftsman and as President at FEIN Power Tools.

Ray holds a bachelor’s degree in psychology from the University of Massachusetts.

Elevating and Expanding

Ray’s work style is collaborative in nature. He enjoys presenting a problem or issue and then working as a team to determine and execute the best solution. “The goal is to establish a plan and then provide clear direction on how to elevate our strengths and expand our position in the marketplace,” Ray says.

An Outsider’s View to the Inside of MicroCare

Ray has admired the MicroCare team for many years. Converting a category to MicroCare products while working at Jensen offered him a unique vantage point to observe how MicroCare operates. 

“I’ve always been impressed with the culture and the quality of people working at MicroCare,” Ray notes. “MicroCare is the embodiment of a best-in-class company with strong leadership and a team of genuine, down-to-earth people committed to responding to our customers needs.  I’m proud to be part of that rich history,” he says.

An Escape to the Country
Ray is based in Amherst, New Hampshire, but enjoys escaping to his camp further upstate anytime he can. With his wife and three sons he enjoys sports and any type of outdoor adventure including hockey, golf, hiking, skiing and kayaking.