Liam Taylor - European Business Manager, Fiber Optics
Based in the United Kingdom, Liam Taylor joined MicroCare in 2018 after a long career in marketing trade shows and technical journals.
“The most surprising thing about MicroCare is how much the people really care.”
Liam is from a small, quintessential English village in Kent, in the southeast corner of England. Most of his languid childhood was in the same small town even though he was just an hour from central London. “I spent far too much time playing soccer but did manage to scrape into a good grammar school,” he confessed. “Then I went to college for media arts, for three years, and that was in Kent, too.”
Marketing Fiber Optics
After knocking around the construction industry, Liam worked for twelve years in a large multinational publishing company. He launched a new industry magazine named “Optical Connections” and built a team to support it. He also managed the largest fiber optic exposition in Europe, the very successful ECOC exhibition. “The show is twice as big now, in both physical size and revenue, as it was ten years ago,” Liam said of that high-pressure environment. “It was our little baby. We just got on and did it. A true team effort.”
An Outsider’s View
Liam has been impressed with the MicroCare team for many years. Working at an industry exhibition offered him an unusual vantage point to observe different companies. “You can tell which ones are the good companies to work for, and the ones which are not; in the fiber industry people jump from job to job,” he noted. “But with MicroCare, the same people always showed up, nobody ever seemed to leave. That’s the sign of a good company to work for.”
The complexities of the fiber networking industry are a different sort of selling compared to the commercial pressures of publishing and exhibitions. In terms of fiber technology, Liam is determined to master every nuance. He likes to ask questions and let the customer explain. It’s the sort of consultative problem-solving sales role he enjoys. He also appreciates the deep technical resources available from MicroCare, which back him up with customers.
Learning and Certification
In addition to his on-the-job learning, Liam also attended a variety of sessions on the principles of communications systems, internal fiber optic cabling and external fiber optic cabling. He earned his certification from the FIA (Fiber-optics Industry Association) in communications cabling.
Keeping Customer Promises
“The most surprising thing about MicroCare is how much the people really care. Everybody I spoke to, going around the factory, in any division or department, they all really care about keeping their promise to the customer,” Liam said, discussing his recent visit to MicroCare headquarters. “I would have thought by now, in a company this size, somebody would have said, ‘Hey I’m just here for the money.’ But nobody said anything like that, they really are a team and they really want it to work.”
On a Personal Note
There’s a team in his home-life, as well. Liam and his wife have two daughters, which is a thrill in a family famous for only having sons. “The biggest achievement in my life has been my daughters,” Liam explained with a smile. “Being a father is a thrill. I love watching what they will become, developing their own characters and her own personalities.”
When he’s not tending the family, Liam’s passion is debating sports with a beer in his hand. He also enjoys playing sports, almost any sport, but soccer is his favorite. “I’m even getting back into golf. I struggle with it, I’m a lefty, but I’ll get there in the end,” he said. A very determined team player, our Mr. Taylor.