Rick Hoffman

Coach and Counselor

Rick Hoffman - National Accounts Manager, Sticklers

One thing you’ll notice when you meet Rick Hoffman, the National Accounts Manager, Fiber Group, is that he is never still. He is a perpetual motion machine — his hands, his eyes, his whole body is always in action. Which may be the reason he has been a star athlete most of his life.

“Our willingness to formulate new products was a big difference.”

Award Winning Performance

True to form, Rick has been moving hard since he joined MicroCare in 2016. He started as the Eastern Regional Sales Manager and then moved up to the National Accounts Manager for the fiber group in 2018. Rick enjoyed a productive career in the electronics industry with another company. MicroCare was attractive to him because it was a very stable, privately-held company that was well diversified in its platforms. He has enjoyed much success with MicroCare and was named the Micro Care “Best New Opportunity Award” winner for 2017.

A Problem Solver

“I’m a problem-solving guy. I talk to customers, understand their situation and talk about their alternatives,” Rick added, as he thought about his long career. “For customers to buy a new product, a different product, there’s got to be an issue that they want to change. Which means you have to understand what’s going on [in their plant] … You need to make sure the new product really is going to solve problem and do the job.”


Rick has had many successes over the years, but he’s very proud of two recent problem-solving wins. At one company, operators were degrading the protective properties of their ESD mats and chairs by cleaning them with an inappropriate chemical. Working with the Critical Cleaning Lab at MicroCare, Rick invented a new cleaner for them. The customer is saving a fortune by not replacing their furniture. “It’s like a gift that keeps on saving,” Rick laughed.

Another recent success is at a global company. They needed cleaners and asked Rick for two things: cleaning kits that were (a) truly global and (b) really different. MicroCare is very familiar with the REACH rules in Europe, the GHS standards and international shipping rules, plus MicroCare has warehouses in Belgium, the UK and Singapore. “Our willingness to formulate new products was a big difference,” Rick said. “In total, it was a really creative and complete package, made-to-order to help them.”

Business Education and Baseball

Years ago, Rick attended Bentley University in Waltham, Mass. on a “pretty good baseball scholarship.” An outstanding business school, he studied Business Management and focused on playing center field. As a four year starter, Rick hit his fair share of home runs. But that’s not what lights his rocket: “Hitting a home run is cool, but throwing out a runner at home plate, from center field, is way more gratifying,” he said with a smile.

Coach Hoffman

After college, for 20 seasons Rick coached for local kid’s leagues in baseball, soccer and basketball. Finding the local basketball program inadequate, he started a “Learn to Play” program in town for 1st and 2nd graders. “We had an interactive program that was really fun,” Rick recalled. “We taught them skills and got everybody ready for refereed-based basketball games. Plus we had a pizza party at the end.” The kids he started in the sport in 1st grade ended up winning the championship in their high school.

But Rick did more than just coach. He was running the local soccer league, training the coaches and contributing to the leagues in baseball and basketball through his volunteered years. “Each season, you see the kids’ progress. It’s great to see them develop,” he smiled.

On a Personal Note

Today Rick lives in sunny FL, after moving from Massachusetts. He moved south to stay close to his family but discovered “Resort living doesn’t suck. Even the traffic isn’t bad. And my golf game is getting better — I moved next door to a golf pro.”

Rick has been married to Kerry for over 30 years; she’s an associate publisher / Director of Sales for Solid State Technology, a semiconductor electronics journal. They have two grown-up kids working in the IT industry. Right now, they’re pet-free which makes travel a little easier. And travel they will.

“We’re on the European bug; we’ve done Ireland and Italy recently, and plan to visit more countries. Plus, we love to do wineries,” Rick said. “You’re always in a beautiful place, the grounds and buildings are spectacular, and the wine of course. It’s a combination I really enjoy.”

Rick Hoffman