Brian Graves

Brian Graves - Sales Navigator & Professional Obstacle Overcomer

Brian Graves joined MicroCare in March 2025 as an Account Manager, focusing on the medical and dental sectors. His role is to help Microcare distributors grow their MicroCare product lines and find the best solutions for their end user’s needs.

With a background in infection control within the dental space, Brian was drawn to the MicroCare broad product offerings and commitment to greater efficacy in infection prevention. He describes MicroCare as a company that goes beyond infection control, leading the way in cleaning solutions for industries ranging from cleanrooms to construction sites. One of the most surprising things about MicroCare, he notes, is its dedication to sustainability and user-friendly product development.

Education & Career Journey
Brian earned a B.S. in Marketing from Metropolitan State University of Denver. His career has spanned sales and issue campaign politics, giving him a solid foundation in influencing buying decisions and advocacy.
Starting out in copier sales, Brian quickly developed resilience and a passion for selling products he genuinely believes in. Over the years, he has honed his skills in time management, relationship-building, and strategic sales growth, working in both local and national sales roles.

One of Brian’s most memorable career moments was pitching to Costco’s headquarters. The experience reinforced the importance of understanding a company’s identity, aligning business values, and recognizing that even well-established companies take pride in educating others about their mission.

Brian’s approach to work is methodical and persistent—he sees sales as a long-term process, requiring careful planning, execution, and continuous business development. He thrives on team success, recognizing that wins in sales are the result of collaboration across multiple departments.

Accomplishments & Expertise
Some of Brian’s proudest achievements include securing major accounts, such as a $1 million annual deal with a beef jerky company, a contract with the Air Force Academy, and leading a company in selling new technology. His success has been recognized with multiple performance-based incentive trips, including St. Croix, Mexico, and Washington, D.C.

In the face of challenges—such as an economic downturn or long sales cycles—Brian stays focused on showing value over cost, positioning himself as a trusted resource for his clients. His guiding principles? Be ethical, be fair, and never give up.

Industry Leadership & Innovation
Throughout his career, Brian has embraced innovation, leading in-field beta testing for a new product at Sterisil before its national launch. He sees himself as an educator and expert for both reps and end users, ensuring they stay informed about best practices and product advancements.

Beyond Work
Brian believes in the importance of work-life balance, making time to disconnect and recharge while staying proactive in his career. Outside of work, he enjoys spending time outdoors with his family, including his wife, Erin, and their two children. Their household also includes Sammy, a half-Husky, half-Redbone Coonhound.

An avid sports fan and cyclist, Brian enjoys road biking and any activity that gets him outside. He also volunteers occasionally in his neighborhood school and son’s soccer team.

Brian's advice for success? “Never give up. Persistence turns obstacles into victories.”